Business design and community & culture transformation

A recent Harvard Business Review article by Connie Duckworth, the CEO of ARZU (Hope), provides an inspiring story of how design thinking principles applied to the rug-making business she started in Afghanistan have deliberately created a business that has transformed the lives of its female Afghan workers and their children.  Incomes have increased and incentives and social infrastructure have transformed the health, education and well-being of the female workers and their families. 

This is a community perspective on effective change management and innovation and demonstrates the kind of systems thinking that is necessary for effective organisational change anywhere.

Read more in the article in the link below and watch Connie tell her story in the video. 

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