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STRATEGY TO PERFORMANCE
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Design Thinking

Design Thinking complements Blue Ocean Strategy in its ability to support customer-focused collaborate problem solving, strategy formulation, and solution design and testing.  It draws on the collective genius of a diverse team of people to work on "mysterious" and "wicked" problems (complex systemic problems with no one right answer) to generate and test customer-centric innovative solutions. It works through a process that considers:
  • What is - a user-focused analysis of the problem
  • What if -  creative possibility thinking on options
  • What wows - what solutions offer compelling value
  • What works - hypothesis testing with users
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The Customer Journey map helps to explore the buyer experience cycle
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Blue Ocean Strategy's 12 step strategy development process complements this Design Thinking process

The Shopping Cart project - an example of Design Thinking in action
Business Model Innovation & Design Thinking
  • Home
  • Experience
    • About Susan
    • Value Proposition
    • Values & Beliefs
  • Services
    • Service examples
    • Strategy Roadmap
  • Susan's Articles
  • Contact Us
  • Resources
    • Service NSW
    • Community Engagement
    • Future of Government Services
    • Future of Banking
    • Design Thinking
    • Blue Ocean Strategy
    • Blue Ocean Leadership
  • Blog