Design Thinking complements Blue Ocean Strategy in its ability to support customer-focused collaborate problem solving, strategy formulation, and solution design and testing.  It draws on the collective genius of a diverse team of people to work on "mysterious" and "wicked" problems (complex systemic problems with no one right answer) to generate and test customer-centric innovative solutions. It works through a process that considers:
  • What is - a user-focused analysis of the problem
  • What if -  creative possibility thinking on options
  • What wows - what solutions offer compelling value
  • What works - hypothesis testing with users
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The Customer Journey map helps to explore the buyer experience cycle
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Blue Ocean Strategy's 12 step strategy development process complements this Design Thinking process
The Shopping Cart project - an example of Design Thinking in action
Business Model Innovation & Design Thinking