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Design Thinking complements Blue Ocean Strategy in its ability to support customer-focused collaborate problem solving, strategy formulation, and solution design and testing. It draws on the collective genius of a diverse team of people to work on "mysterious" and "wicked" problems (complex systemic problems with no one right answer) to generate and test customer-centric innovative solutions. It works through a process that considers:
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The Shopping Cart project - an example of Design Thinking in action
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Business Model Innovation & Design Thinking
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